Spontaneous PR

Mediabistro (AgencySpy): Victoria’s Secret + Michael Bay = Holiday Magic

December 6, 2010 by Spontaneous PR

It’s not often that we come across (no pun intended) a holiday spot directed by Michael Bay, so I was dying when I saw this. The Institute, an Emmy award-winning commercial production company co-founded by the Transformers auteur and Scott Gardenhour teases us with their newest holiday commercial for Vicky’s.

To read the article in its entirety please visit this link:

http://www.mediabistro.com/agencyspy/victorias-secret-michael-bay-holiday-magic_b11105

Written by Inocul8tor

Source: Mediabistro/AgencySpy

Entertainment Weekly: ‘Hansel and Gretel in 3D’ – Beyond Product Placement

July 26, 2010 by Spontaneous PR

Last week, it was announced that The Institute – a media company founded by Michael Bay and Scott Gardenhour that has been using its motto, “Where Brand Science Meets Great Storytelling,” in commercials until now – was set to produce its first feature film, the live-action Hansel and Gretel in 3D.

To read the article in its entirety please visit this link:

http://www.ew.com/article/2010/07/26/hansel-and-gretel-in-3d-beyond-product-placement

Written by Mandi Bierly

Source: Entertainment Weekly

Variety: Bay’s co. to produce ‘Hansel and Gretel in 3D’

July 19, 2010 by Spontaneous PR

Michael Bay’s The Institute is teaming up with Kalliope Films on a 3D film based on the classic Grimm Brothers fairytale “Hansel and Gretel.” Scott Gardenhour and Kira Madallo Sesay will produce the live-action pic.

To read the article in its entirety please visit this link:

http://variety.com/2010/film/news/bays-co-to-produce-hansel-and-gretel-in-3d-7871/

Written by Stuart Oldham

Source: Variety