Congratulations to Michael Bay (Director), Scott Gardenhour (Executive Producer) and the entire “Pain & Gain” team for opening up as the #1 movie in the United States this past weekend!
Brandchannel: Behind The Scenes: The 2010 Victoria’s Secret Holiday Campaign
The Victoria’s Secret holiday ad is fast becoming a December tradition. More epic than its rest-of-the-year relatives, its holiday campaign strives to define and differentiate the Victoria’s Secret brand as the leader in its segment.
The brains and talent behind these ads is an organization called, no kidding, “The Institute For The Development Of Enhanced Perceptual Awareness.”
To read the article in its entirety please visit this link:
Written by Abe Sauer
Source: Brandchannel
Mediabistro (AgencySpy): Victoria’s Secret + Michael Bay = Holiday Magic
It’s not often that we come across (no pun intended) a holiday spot directed by Michael Bay, so I was dying when I saw this. The Institute, an Emmy award-winning commercial production company co-founded by the Transformers auteur and Scott Gardenhour teases us with their newest holiday commercial for Vicky’s.
To read the article in its entirety please visit this link:
http://www.mediabistro.com/agencyspy/victorias-secret-michael-bay-holiday-magic_b11105
Written by Inocul8tor
Source: Mediabistro/AgencySpy