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Brandchannel: Behind The Scenes: The 2010 Victoria’s Secret Holiday Campaign

December 9, 2010 by Spontaneous PR

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The Victoria’s Secret holiday ad is fast becoming a December tradition. More epic than its rest-of-the-year relatives, its holiday campaign strives to define and differentiate the Victoria’s Secret brand as the leader in its segment.

The brains and talent behind these ads is an organization called, no kidding, “The Institute For The Development Of Enhanced Perceptual Awareness.”

To read the article in its entirety please visit this link:

http://www.brandchannel.com/home/post/2010/12/09/Behind-The-Scenes-Of-The-2010-Victorias-Secret-Ad.aspx

Written by Abe Sauer

Source: Brandchannel

 

Filed Under: News, Press Archives, Victoria's Secret Holiday Campaign Tagged With: Behind The Scenes, Michael Bay, Scott Gardenhour, The Institute, Victoria's Secret Holiday Commercial

Mediabistro (AgencySpy): Victoria’s Secret + Michael Bay = Holiday Magic

December 6, 2010 by Spontaneous PR

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It’s not often that we come across (no pun intended) a holiday spot directed by Michael Bay, so I was dying when I saw this. The Institute, an Emmy award-winning commercial production company co-founded by the Transformers auteur and Scott Gardenhour teases us with their newest holiday commercial for Vicky’s.

To read the article in its entirety please visit this link:

http://www.mediabistro.com/agencyspy/victorias-secret-michael-bay-holiday-magic_b11105

Written by Inocul8tor

Source: Mediabistro/AgencySpy

 

Filed Under: News, Press Archives, Victoria's Secret Holiday Campaign Tagged With: Michael Bay, Scott Gardenhour, The Institute, Victoria's Secret Holiday Commercial

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