The Victoria’s Secret holiday ad is fast becoming a December tradition. More epic than its rest-of-the-year relatives, its holiday campaign strives to define and differentiate the Victoria’s Secret brand as the leader in its segment.
The brains and talent behind these ads is an organization called, no kidding, “The Institute For The Development Of Enhanced Perceptual Awareness.”
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Written by Abe Sauer
Source: Brandchannel